Find the gaps in your rangebefore your rivals fill them.
Assortment Analysis compares your range to the market and surfaces the gaps that matter — with the action to close each one.
Maps your range against the market band by band — no line-by-line audit by hand.
Builds a coverage map across competitors, product groups and price bands.
Surfaces bands where coverage is thin but demand is present.
Sizes each white spot against demand, saturation and margin headroom.
ReadsCoverage · price band · demand · CadenceWeekly
What Assortment Analysis puts on the table.
Range coverage becomes a question about the next slot.
Coverage · price band · demand — passed into the shared market model.
“Where is competitor X strong, weak and vulnerable?”
One demand-backed white spot under €600; premium dining saturated — expand or defend.
From coverage map to range decision.
Across rivals, product groups and price bands.
Where coverage is low but demand is present.
Where the band is already crowded.
Expand into the gap, or defend the saturated band.
Reading the range from both sides.
Retailers & brands
Manufacturers & suppliers
Inspect the coverage, saturation and demand behind each band.
From white spot to concept.
The demand behind each open band
Turn a white spot into a product concept