Customer case · Pricing
A pricing signal became a measurable commercial move.
Competitor price pressure was building on entry-level coffee tables — and the team could not see which products actually needed a response.
HabitaraHabitara — a mid-size furniture retailer.Entry-level living-room furniture · SE · DK
Context
Habitara — a mid-size furniture retailer. Entry-level living-room furniture · SE · DK. Competitor price pressure was building on entry-level coffee tables — and the team could not see which products actually needed a response.
What Qaptic saw
7 tracked competitors cut entry-level coffee-table prices by 6–11% across 23 comparable SKUs over 14 days.
Evidence
- 23 comparable SKUs
- 7 tracked competitors
- Markets: SE · DK
- 14-day observation window
- Public commercial market data · updated daily
Qaptic recommendation
Re-anchor three hero SKUs before the next weekly pricing review.
Customer action
Three hero SKUs repriced within 48 hours.
Result
+49%
Weekly unit sales across the three repriced SKUs.
Measurement note
- KPI
- Weekly unit sales across the three repriced SKUs
- Compared with
- The previous four-week average
- Observation period
- 28 days after the action
- Status
- Customer-reported result
- Causality
- Multiple commercial factors may have contributed. Qaptic does not claim sole causality.
Customer voice
“The useful part wasn’t the alert. It was knowing which three products to move — and why.”
Michael Brown · Head of Pricing · Habitara