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Qaptic for retailers

The market moved this morning.Take the next move first.

Qaptic monitors competitor pricing, assortment changes and campaigns — then explains what matters commercially.

See a sample morning briefing →
While you read this, a rival in your category is making a move you can't see.
Selling to retail, not in it? For brands & manufacturers →
GDPR-aligned·Public market data only·No ERP integration required
Live market scan · your category704 changes today ↑
CasaNordlowered entry dining prices−14%PRICE
Mellow Homerepeated sofa campaign across newslettersCAMPAIGN
Marketrising searches for small-space dining+24%DEMAND
Nordlane Homeweak coverage in compact storageGAP
Furnivaadded 12 new storage productsRANGE
QQaptic AdvisorCAUGHT

Mellow Home is pushing the Lyra sofa hard across newsletters. Counter-position or match before the next campaign.

Build action brief →
What you’re not seeing

Three blind spots cost you the margin.

01 · Price-floor-blind

Competitors move the price floor while you’re blind.

By the time you see the drop, you’ve already lost the quarter’s margin on it.

02 · Campaign-ambushed

You learn about their campaign from your own sales dip.

Campaign pressure shows up in your numbers before it shows up on your radar.

03 · Gap-late

Gaps open — and rivals fill them first.

The category the market is searching for, and you’re not in it yet.

The 09:00 briefing

Walk into every category review already knowing what moved.

Qaptic turns public market signals into a morning action brief: price moves to match or hold, gaps to fill, campaigns to counter — on your desk before the meeting.

The one-pager on your desk at 09:00.

Not a dashboard to dig through. A market-movement briefing: the critical price move, the campaign pressure, the white spot — and the recommended action, ranked by commercial impact.

See a sample morning briefing →
QQaptic morning briefingSofas · 09:00
CRITICAL MARKET MOVE
CasaNord cut the dining price floor −14% overnight.
Severity: High · Window: before today’s pricing review · Source: Public storefront
Exposure3 of your watched SKUs are now priced above market on comparable variants.
CampaignLyra sofa pushed across 3 newsletters — visibility climbing in your core range.
White spotCompact storage under €600 — rising demand, thin competitor coverage.
Recommended move
Hold premium. Match the entry anchor. Open an RFQ on the storage gap.
The engine behind the brief

The market evidence behind every category decision.

Qaptic reads competitor movement, demand and coverage across your categories — and turns the combined evidence into the action on the morning brief.

01 — Competitor & demand evidence
What the market did

CasaNord cut the dining price floor −14% overnight; demand for compact storage keeps rising while competitor coverage stays thin.

02 — Category interpretation
What it means for your range

Three watched SKUs are now priced above market — and the storage white spot under €600 is still open.

03 — Recommended action
The category decision

Hold premium. Match the entry anchor. Open an RFQ on the storage gap.

Who it’s for

Built for the people who own the margin.

Category management
Question
“Where are we exposed before the next review?”
Qaptic intelligence
Market Pulse + Assortment Analysis across your bands
Decision
Defend or expand the right bands before the review.
Pricing
Question
“Which price floors are moving — match or hold?”
Qaptic intelligence
Price Edge on watched floors and comparable variants
Decision
Match or hold with the exposure in view.
Buying & merchandising
Question
“Which gaps should we fill first?”
Qaptic intelligence
Demand Matrix + Gap Generator on open bands
Decision
Open the sourcing brief on the gap worth filling first.
E-commerce & marketing
Question
“Which competitor campaigns should we counter this week?”
Qaptic intelligence
Newsletter Telemetry on rival campaign pushes
Decision
Counter the push before it peaks.
How it works

From market signal to a margin decision — every morning.

Qaptic continuously reads the public market around your categories — rival prices, promotions, newsletters, assortment changes and search demand — and turns it into a ranked, decision-ready brief your category, pricing and buying teams can act on before the market reprices.

01 — Watch the market

Every competitor move, watched

Qaptic monitors competitor storefronts, price changes, campaigns and range updates across your watched categories and price bands. No credentialed access and no login bypassing — only observable public market signals, each one sourced and timestamped.

02 — Find the decision

Ranked by what threatens margin

Every signal is scored against your categories and ranked by commercial impact, so your team sees the two or three moves that matter — not a wall of noise. Demand signals show where the category is heading before it shows up in your own sales.

03 — Act with evidence

The next move, not just the data

Qaptic Advisor turns the week’s movement into a one-page brief: which price floors to match or hold, which gaps to open a sourcing brief on, which campaigns to counter — each tied to the public signal behind it.

Common questions from retail teams
Yes. Setup defines the competitors, categories, price bands and signal surfaces you care about; recurring monitoring runs from there and adapts as your watchlist changes.
Only observable public market signals — storefront prices, promotions, newsletters, public listings and search demand. No credentialed access, no login bypassing, no paywall circumvention.
Price and campaign changes on watched competitors are typically surfaced within hours and ranked by impact, so you can react before your next pricing review rather than after a sales dip.
No. Qaptic starts entirely from public market signals. Internal data can be layered in later, only where it sharpens a specific decision.
Category management, pricing, buying & merchandising, and e-commerce & marketing — each gets the same brief framed around the decision they own.
Ongoing. It’s a competitor-tracking workspace that delivers a fresh, ranked market brief on your cadence — daily for fast categories, weekly for slower ones.

“Qaptic maps where search demand is climbing against thin competitor coverage — the gap, sized and ready. Our buyers open assortment briefs on gaps we used to find a season too late.”

Sunny Leong, Sales Director · Furniship Group

Know what the market did before your next move.

See it on your category, your competitors, your prices.
Selling to retail, not in it? For brands & manufacturers →